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About Irep

Connected
Beyond Borders

Irep Inc. is an award-winning global digital marketing agency based in the San Francisco Bay Area, with headquarters in Japan. Since our founding in 1997, we have grown into Japan’s No. 1 performance marketing leader, helping brands around the world find clarity, momentum, and lasting success through data-driven digital solutions.

Our work centers on digital expertise across strategy and analytics, product and service localization, and marketing and creative. Guided by data and shaped by cultural insight, we help businesses build meaningful connections and achieve growth in Japan, across Asia, and far beyond.

With a global network spanning more than 20 countries across Asia, North America, and Europe, we are uniquely positioned to support brands wherever they choose to grow.

Our Team

  • CEO

    Masami Kuroda

  • Head of Sales

    Yuri Sasamoto

  • Head of Business Development

    Mayuka Inaba

  • Head of Integrated Marketing

    Ayako Kubota

  • Account Manager

    Michael Hara

  • Account Manager

    Shiho
    Nakagawa

  • Marketing Manager

    Chie Takeuchi

  • Account Manager

    Daiki Noguchi

  • Marketing Manager

    Rina Wakasa

Message Where We’re
Headed Next

The marketing landscape is changing faster than ever, shaped by technological innovation and constant global shifts. Markets, borders, and the way people connect continue to evolve every day.

At Irep Inc., we see these changes as opportunities.
When companies expand across borders, whether Japanese companies going global or international companies entering Japan, the challenges go far beyond language.
Cultural differences, local business practices, and differing values often stand in the way.

By combining data-driven marketing with deep cultural insight, we help companies navigate these challenges and grow in new markets.
Our role is to translate each company’s strengths into strategies and experiences that feel natural and effective in every local context.

We believe great marketing is built on strong relationships.
Rather than focusing on short-term wins, we aim to build long-term partnerships where everyone involved can succeed and feel happy along the way.

As the rules of marketing continue to change, we stay flexible, adaptive, and ready to move forward.
By embracing change and riding the waves together, we help our partners grow, across borders and beyond.

CEO Masami Kuroda

History

  • 1997

    Aspire Co., Ltd. founded by Masayuki Takayama

  • 2000

    The company name was changed to IREP Co., Ltd.
    (“I Rep” is derived from a Japanese play on words meaning “my agent”)

  • 2002

    Became the first Google Adwords agency in Japan

  • 2003

    Certified by Overture as a "Yahoo! Official Agent"

  • 2006

    Business alliance formed with Hakuhodo DY Media Partners Co., Ltd.

    Listed on the JASDAQ, the Osaka Securities Exchange Hercules

  • 2013

    Established Pt. Digital Marketing Indonesia in Jakarta

  • 2014

    Opened IREP Beijing office

    Digital Marketing Vietnam Corporation consolidated

  • 2016

    Established D.A. Consortium Holdings Co., Ltd., a joint holding company with Digital Advertising Consortium Co., Ltd.

  • 2019

    Established Irep Inc.

  • 2024

    IREP Co., Ltd. and DAC merge to form Hakuhodo DY ONE

Our HistoryOur History

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