Works
Online Learning Platform Company
Objective
Increase awareness and revenue for e-learning services in Japan.
Challenge
After the brand launch in Japan, the client needed a boost in their business revenue and new users via digital marketing.
Our Solution
We conducted acquisition marketing via Google and Yahoo! channels for learning material purchases. To boost awareness, YouTube and local taxi ads were allocated to deliver brand presence to the targeted audience.
Outcome
We re-established the best working ad account design to meet with the client KPI. In the search ads area, we succeeded in increasing the number of CVs by covering long-tail keywords using DSA, and increased distribution by +250% for Yahoo! ads. We also scaled the Google Ads by +121% by improving audience design.
