How to Run Ads on Connected TVs and YouTube
This article will explain the changes in the environment for viewing YouTube and other video streaming services, and points to keep in mind when running ads on those platforms. Changes in User Video Viewing Environments – The Spread of Connected TVs and their Increased Viewership With the increase in the number of hours spent at […]
Canonical Tags for SEO – Role and Use Scenarios
It is not rare for a website to have multiple web pages with identical or similar content. In these cases, it is recommended to tell the search engines the URL you want them to index (a canonical URL). This post will explain canonical tags, a method to convey canonical URLs for SEO purposes. This post […]
Digitalizing real stores with LINE Mini Apps for free
The digital shift caused by COVID has drastically changed the purchasing behavior of consumers in the real world. Under the circumstance, how should companies with real stores approach consumers? We have invited Mr. Hitoshi Inamasu, the CEO of DOTZ, to talk about LINE Mini Apps, an app gaining great attention from the retail and service […]
TikTok Tips: Content creation and Programmatic Ads
TikTok is gaining popularity as a social media app. Many of you may have yet to use the app. This article will introduce the basics of TikTok and discuss detailed points to watch for when using the app for ads. What is TikTok? TikTok is an app that allows users to create and post short […]
How Social Audio Apps Connect Companies with Consumers in the Multitasking Era
The number of users on social audio apps has increased during the Covid pandemic, partly due to people spending more time at home, as well as the amount of information and ease and convenience of using the apps while doing other tasks in the house. For companies, this new marketing method has presented an opportunity […]
Pharmaceutical and Medical Device Act: A must-read for cosmetics and supplements companies looking to publish ads
Understanding the Pharmaceutical and Medical Device Act (PMD Act) is the first step in selling cosmetics and health related foods and supplements. This article covers basic points to keep in mind when creating ads and includes a checklist for you to ensure the risk of administrative guidance on your ads is kept to a minimum. […]
Privacy Protection Trends and Measures in The Cookieless World
Cookie is an important technology in identifying users within a website and providing them with a consistent experience. Cookie is also important for displaying ads on the Web that match their interests and measuring the results of advertisements. However, from the privacy protection standpoint, many companies are starting to take action on using Cookies in […]
Automatic App Ads on FB and IG in the cookieless era
In recent years, with Apple’s new guidelines regulating app tracking for iOS users, more companies are struggling to improve the results of their in-app ads. In this issue, we’ll discuss our successful case studies of Automatic App Ads and (AAA) and Dynamic ads for Facebook and Instagram as a way to improve results. App tracking […]
Search Ads 360 Tips ④ The benefits of using data driven attribution models
The third chapter covered inventory-linked campaigns on Search Ads 360 geared towards the retail industry. In this issue, we’ll introduce how to use the data-driven attribution (DDA) model of Search Ads 360. This enables appropriate evaluation and distribution of the contribution across media for search ads that have been reached prior to conversion, improving results […]