5 Patterns of Affiliate Ads Placement 

In the last article, we mentioned at the end that “Affiliate ads are less likely to leave an impression compared to other digital ads. This article will delve into the characteristics of major affiliate sites and discuss the impressions associated with each, considering that the method of publication varies depending on the media. *This article […]

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What is noindex? Everything You Need to Know About Its Role and Usage 

When you’re operating the website, there may be times when you have multiple URLs you wish to keep out of the search results. This article will cover noindex as one of the methods to achieve just that. We’ll also introduce several case studies.  What is noindex?  Noindex refers to an instruction used to communicate your […]

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Affiliate Ads and The Four Roles of Ad Agencies

Affiliate ads bring many benefits to advertisers, but there are many companies that enlist the support of ad agencies to ensure their safe operation. This article will explain what support ad agencies provide, the benefits of hiring an ad agency, and the roles that ad agencies play in affiliate ads. This article assumes the use […]

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Measuring the Effectiveness of Television Commercials with Irep

Hi. I’m Tomita from Irep’s Programmatic Television Commercial Promotion Division. I’ve been asked by the editors at DIGIFUL to write up a second column for this series. Let’s begin by summarizing the previous issue. With the reorganization of Irep by Hakuhodo DY Group, we’re now able to handle television commercials. We began discussions internally as […]

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The Way to Create Video Ads Maximizing Purchase Intent

Many people may have the impression that video ads are not negligible, but the results are unpredictable until they are placed. Irep Inc. is working on prototype video production based on our knowledge and experience of running a high-speed PDCA cycle over many years in banner and listing ads. This post will explain the prototype […]

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Tips for Success with Influencer Marketing

Given the abundance of information in present day society, consumers are turning to the opinions of influencers in an attempt to find reliable information before making decisions. The number of companies considering the use of influencer marketing has increased, as many firms consider better ways of marketing their services. This article will cover the reports […]

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Measuring The Effectiveness of Ad Distributions to Store Visits with Google Marketing Platform

The store visit report in Google Analytics was terminated in October 2022. It is required to use other tools to understand the effectiveness of marketing measures to store visits, such as number of ad-viewers and number of store-visiting users who visited the website. In this post, we will introduce the way to use Google Marketing […]

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How to Create an Landing Page that Maximizes Advertising Results

What is an effective Landing Page (LP)? No results if you don’t create an LP accounting targeting in ad distribution? IREP’s Programmatic ads creative professionals will explain the important concepts and frameworks in creating advertising LP to maximize sales. *This post is an excerpt of information regarding acquisition-based advertising LP that was presented at our […]

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Country/Region Targeting: How to Use FlexOne®

The basic role of ad servers installed by media companies is to manage ad spaces and delivery projects, but it’s not the only role. They must also realize new ad products by media companies, respond to requests from advertisers/advertising companies, and adjust ad delivery methods in response to changes in the market environment. FlexOne®, DAC’s […]

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