This article will explain the changes in the environment for viewing YouTube and other video streaming services, and points to keep in mind when running ads on those platforms. Changes in User Video Viewing Environments – The Spread of Connected TVs and their Increased Viewership With the increase in the number of hours spent at […]

It is not rare for a website to have multiple web pages with identical or similar content. In these cases, it is recommended to tell the search engines the URL you want them to index (a canonical URL). This post will explain canonical tags, a method to convey canonical URLs for SEO purposes. This post […]

TikTok is gaining popularity as a social media app. Many of you may have yet to use the app. This article will introduce the basics of TikTok and discuss detailed points to watch for when using the app for ads. What is TikTok? TikTok is an app that allows users to create and post short […]

The number of users on social audio apps has increased during the Covid pandemic, partly due to people spending more time at home, as well as the amount of information and ease and convenience of using the apps while doing other tasks in the house. For companies, this new marketing method has presented an opportunity […]

Understanding the Pharmaceutical and Medical Device Act (PMD Act) is the first step in selling cosmetics and health related foods and supplements. This article covers basic points to keep in mind when creating ads and includes a checklist for you to ensure the risk of administrative guidance on your ads is kept to a minimum. […]

Overview So, your company is finally ready to venture into the Japanese market. Your products or services are tailored to this market, and you have determined that it will be a successful endeavor. But branching into a new market is challenging and takes time. You need to be careful in your process to make a […]