HTTP Status Codes SEO Specialists Should Know

When operating websites, you may come across terms like “HTTP status code,” “404 error,” and “301 redirect.” These terms deal with how search engines handle URLs, so if you’re in charge of SEO or specialize in it, you should have an understanding of what they mean. This article explores terms and important details that all […]

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How to Choose an Ad Agency for Creative Production

The success or failure of programmatic advertising is heavily influenced by the quality of Ad Agency or production company, making the selection process crucial. However, since the performance records of these companies are rarely made public, many decision-makers may struggle to determine the criteria for selection. In this article, we interviewed Mr. Naoto Yuzawa, Head […]

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Essentials of Affiliate Marketing for Advertisers

Affiliate advertising is a type of web advertisement, where the cost is paid based on the results such as application or purchase of the advertiser’s service or product, known as “performance-based advertising”. For advertisers, it is considered one of the major types of advertising because costs occur based on results, making it a low-risk investment […]

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Unlocking Digital Advertising Success with 4 Key Insights

In recent years, digital marketing has seen the acceleration of the cookie-less society, as well as the diversification of media and content formats that consumers come into contact with, especially through social media. As it becomes more and more difficult to communicate a single message through TV commercials, how can we deliver the most appropriate […]

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5 Patterns of Affiliate Ads Placement 

In the last article, we mentioned at the end that “Affiliate ads are less likely to leave an impression compared to other digital ads. This article will delve into the characteristics of major affiliate sites and discuss the impressions associated with each, considering that the method of publication varies depending on the media. *This article […]

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Programmatic Digital-Mass Advertising proposed by IREP

Hello, I’m Tomita from IREP. In this series of (probably six) posts of programmatic digital-mass ads, I would like to introduce IREP’s “programmatic TV commercials” and its evolved “programmatic digital-mass advertising”. I hope that this series would be some help to your marketing activities. Self-introduction Please allow me to introduce myself. I started my career […]

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The proper way to run PDCA for capturing creative results

Creatives are one of the most important aspects to improve in programmatic ads. And for improving results, it is crucial to run PDCA for the creatives. Running PDCA cycle is something that everyone who has been involved in programmatic advertising can think of. But haven’t you run into a situation where running the PDCA cycle […]

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Everything You Need to Know When Starting a Corporate YouTube Channel

Many companies want to start their own YouTube channel, but don’t know where to start. They have questions like, “How do I configure SEO for YouTube?” and “Where do I begin when creating content?” This article explains everything you need to know when setting up a corporate YouTube channel. YouTube Today – Media Consumption in […]

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GA4 Data Driven Attribution and Its Difference with UA

This post will explain the Data Driven Attribution (DDA) GA4 property. DDA calculates the channel’s contribution to results and displays a weighted evaluation in the report. DDA can also be used for ads through tool linkage with GA4. This makes it easy to optimize operations based on the contributions when marketing measures are implemented in […]

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