Essentials of Affiliate Marketing for Advertisers

Affiliate advertising is a type of web advertisement, where the cost is paid based on the results such as application or purchase of the advertiser’s service or product, known as “performance-based advertising”. For advertisers, it is considered one of the major types of advertising because costs occur based on results, making it a low-risk investment […]

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Affiliate Ads and The Four Roles of Ad Agencies

Affiliate ads bring many benefits to advertisers, but there are many companies that enlist the support of ad agencies to ensure their safe operation. This article will explain what support ad agencies provide, the benefits of hiring an ad agency, and the roles that ad agencies play in affiliate ads. This article assumes the use […]

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