How to Run Ads on Connected TVs and YouTube
This article will explain the changes in the environment for viewing YouTube and other video streaming services, and points to keep in mind when running ads on those platforms. Changes in User Video Viewing Environments – The Spread of Connected TVs and their Increased Viewership With the increase in the number of hours spent at […]
Introducing Connected TV in Japan and abroad
We hear the term “connected TV” a lot these days, but how widespread is it? What do consumers watch on their connected TV? This article examines the reality of connected TVs, which have somehow made their way into our lives. 1. What is Connected TVs? — Overview A connected TV is a TV device that […]