Benefits of Server Side Tagging with GTM
In recent years, with the increasing concern for user privacy, there has been a quest to find methods for data measurement that balance both security and accuracy. This article introduces the concept of server-side tagging with Google Tag Manager (GTM), where tags are managed on the server side, addressing these concerns. Server-side tagging setting configuration? […]
Privacy Protection Trends and Measures in The Cookieless World
Cookie is an important technology in identifying users within a website and providing them with a consistent experience. Cookie is also important for displaying ads on the Web that match their interests and measuring the results of advertisements. However, from the privacy protection standpoint, many companies are starting to take action on using Cookies in […]
Automatic App Ads on FB and IG in the cookieless era
In recent years, with Apple’s new guidelines regulating app tracking for iOS users, more companies are struggling to improve the results of their in-app ads. In this issue, we’ll discuss our successful case studies of Automatic App Ads and (AAA) and Dynamic ads for Facebook and Instagram as a way to improve results. App tracking […]
Cookieless ③ Ad measures you can take right now in a cookieless environment
This article is a sequel to Cookieless ② Action To Take Right Now and summarizes web advertising measures and points advertisers should consider in light of the expanding cookieless environment. Cookieless measures advocated by various media companies Many advertisers use cookies to target users related to their products and services and to measure the results […]
Cookie-less ② Actions to Take Right Now
This post is a sequel to “Cookie-less ① From the Basics to Actions to Take” explaining what we can and should do in a movement toward a Cookie-less world.（*This post is based on information as of October 4, 2021.） Physical measures against Cookie-less environments – Summary of measures for each platform – Measures proposed by […]
Cookie-less ① From the Basics to Actions to Take
The Basics – First of all, what is Cookie? Cookie is a kind of ID stored in a web browser such as Safari or Chrome. It allows computers to remember user behavior on a website temporarily. It is used in many websites we use daily, such as e-commerce and social networking services. For example, Cookies […]