Unlocking Digital Advertising Success with 4 Key Insights

In recent years, digital marketing has seen the acceleration of the cookie-less society, as well as the diversification of media and content formats that consumers come into contact with, especially through social media. As it becomes more and more difficult to communicate a single message through TV commercials, how can we deliver the most appropriate […]

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Privacy Protection Trends and Measures in The Cookieless World

Cookie is an important technology in identifying users within a website and providing them with a consistent experience. Cookie is also important for displaying ads on the Web that match their interests and measuring the results of advertisements. However, from the privacy protection standpoint, many companies are starting to take action on using Cookies in […]

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Automatic App Ads on FB and IG in the cookieless era

In recent years, with Apple’s new guidelines regulating app tracking for iOS users, more companies are struggling to improve the results of their in-app ads. In this issue, we’ll discuss our successful case studies of Automatic App Ads and (AAA) and Dynamic ads for Facebook and Instagram as a way to improve results. App tracking […]

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