How Social Audio Apps Connect Companies with Consumers in the Multitasking Era

The number of users on social audio apps has increased during the Covid pandemic, partly due to people spending more time at home, as well as the amount of information and ease and convenience of using the apps while doing other tasks in the house. For companies, this new marketing method has presented an opportunity […]

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Pharmaceutical and Medical Device Act: A must-read for cosmetics and supplements companies looking to publish ads

Understanding the Pharmaceutical and Medical Device Act (PMD Act) is the first step in selling cosmetics and health related foods and supplements. This article covers basic points to keep in mind when creating ads and includes a checklist for you to ensure the risk of administrative guidance on your ads is kept to a minimum. […]

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Privacy Protection Trends and Measures in The Cookieless World

Cookie is an important technology in identifying users within a website and providing them with a consistent experience. Cookie is also important for displaying ads on the Web that match their interests and measuring the results of advertisements. However, from the privacy protection standpoint, many companies are starting to take action on using Cookies in […]

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Automatic App Ads on FB and IG in the cookieless era

In recent years, with Apple’s new guidelines regulating app tracking for iOS users, more companies are struggling to improve the results of their in-app ads. In this issue, we’ll discuss our successful case studies of Automatic App Ads and (AAA) and Dynamic ads for Facebook and Instagram as a way to improve results. App tracking […]

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