In the fourth part, we introduced the Data Driven Attribution Model (DDA model) as an evaluation model and the benefits of using it in Search Ads 360. In this part, we will explain how to set up the DDA model in Search Ads 360 and its management screen. We will also introduce examples of actual […]

When running a website, there are instances where unintended links to external web pages are placed in areas where anyone can post, such as comment sections or forums. In these cases, it is recommended to appropriately convey the relationship with the linked website to search engines. This article explains the background and usage scenarios of […]

In search results, there may be a box called a “featured snippet” that appears depending on the keyword searched. It stands out significantly in search results as it is displayed above the organic search results in the number one position. This article will explore featured snippets for SEO professionals.  What are featured snippets?  A featured […]

This time, we’ll be exploring the concept of integrating metrics for TV commercials and digital advertising, providing a glimpse into this approach. What is TV viewership rating? When we refer to “viewership rating,” we’re talking about the percentage of viewers who tuned in to watch a particular program. It’s a standard measurement in the Japanese […]

The webpage contains meta tags to convey information to web browsers and search engines. While these tags might not be familiar to those who are not accustomed to them since they don’t display information to users, they are crucial knowledge for SEO professionals as some meta tags are related to crawling and indexing. In this […]

Live commerce refers to a combination of livestreaming and ecommerce, where users sell products while communicating with users. The concept gained popularity during Pandemic lockdowns, but companies are facing many challenges including difficulties casting influencers, a lack of streamers within the company, and more. IREP is promoting a new concept called “commercers.” We collaborated with […]

Material* on cosmetics can be found everywhere. Ad strategy plays a crucial role in having users choose your product/service out of the many available. This article discusses why it’s important to target hardcore cosmetic fans and 7 tips on banner ads. *In this article, “material” refers to apps and services pertaining to cosmetics, collectively. The […]

The “Performance-driven TV Commercial” market is showing signs of significant growth in Japan. Metrics such as PDCA (Plan-Do-Check-Act) and CPA (Cost Per Action), which are commonly used in digital advertising, are gradually penetrating the world of TV commercials. In recent years, IREP has also been focusing on video advertising and TV commercial production, leveraging its […]

Introduction   — New Music Experiences Born Amidst the Pandemic Live performances are significant opportunities for fans to feel deeply connected to the artists, sharing the same space. It’s a moment where artists can directly sense the support and reactions of their fans. Therefore, the prolonged inability to hold live events due to pandemic creates a […]