HTTP Status Codes SEO Specialists Should Know

When operating websites, you may come across terms like “HTTP status code,” “404 error,” and “301 redirect.” These terms deal with how search engines handle URLs, so if you’re in charge of SEO or specialize in it, you should have an understanding of what they mean. This article explores terms and important details that all […]

View Post

How to Choose an Ad Agency for Creative Production

The success or failure of programmatic advertising is heavily influenced by the quality of Ad Agency or production company, making the selection process crucial. However, since the performance records of these companies are rarely made public, many decision-makers may struggle to determine the criteria for selection. In this article, we interviewed Mr. Naoto Yuzawa, Head […]

View Post

Essentials of Affiliate Marketing for Advertisers

Affiliate advertising is a type of web advertisement, where the cost is paid based on the results such as application or purchase of the advertiser’s service or product, known as “performance-based advertising”. For advertisers, it is considered one of the major types of advertising because costs occur based on results, making it a low-risk investment […]

View Post

Unlocking Digital Advertising Success with 4 Key Insights

In recent years, digital marketing has seen the acceleration of the cookie-less society, as well as the diversification of media and content formats that consumers come into contact with, especially through social media. As it becomes more and more difficult to communicate a single message through TV commercials, how can we deliver the most appropriate […]

View Post