Overview You could say the metaverse started with gaming and is highly reliant on technology. Some of the biggest game brands call Japan home. Additionally, the country is known to be a tech leader in the world. This is why the metaverse has incredible potential in this region. In fact, there have been notable integrations […]

Based on the results of a survey conducted to understand the live commerce audience, we analyzed live commerce’s effects on attitude changes and the factors that influence attitude change. This section presents the results of that analysis and discussion, as well as findings closer to the heart of the matter regarding the medium- and long-term […]

LINE official accounts incur fees based on the number of messages broadcasted. Broadcasting messages without a plan will not generate results. Increasing cost effectiveness requires planning. This article explores three key planning points: Broadcasting, features, and attracting customers. 1. Coming up with a broadcast plan When coming up with a broadcast plan for LINE official […]

Virtual production is attracting attention as a cutting-edge video shooting technology. What are the advantages of using this technology for video advertising? Here, we’ll introduce the potential of virtual production as well as some points of caution that we learned from actually using it to create video ads. 1. What is virtual production? Conventional composite […]

If you have high conversion rates for middle and tail words, but low click-through rates are preventing you from increasing your conversions, utilize the Ad Customizer to improve the click-through rate. 1. Types of search ad formats There are four major search ads formats. Expanded text ads, in which the submitted content is displayed as […]

Users who search for designated keywords (such as company or brand names) are considered to be highly probable potential customers who already have a significant amount of interest in that company, product, or service. This article introduces Yahoo! JAPAN’s “Branding Search Ads” (BSA), which is a search-linked branding ad service that allows you to place […]

With more than 84 million monthly users in Japan*1, LINE boasts an overwhelming reach, and with more than 3 million corporate accounts*2, it has become an integral part of every company’s social media strategy. On the other hand, there are many accounts that are struggling to attract customers. This article introduces some measures that can […]

We hear the term “connected TV” a lot these days, but how widespread is it? What do consumers watch on their connected TV? This article examines the reality of connected TVs, which have somehow made their way into our lives. 1. What is Connected TVs? — Overview A connected TV is a TV device that […]

What Is The Difference Between Viewers Who Are Easy To Convert And Those Who Are Not? Live commerce combines livestreaming and e-commerce sites to communicate with users in real time while conducting sales. Due in part to the spread of Covid-19, an increasing number of companies are getting involved with live commerce. Irep Inc. provides […]