Live Commerce Survey Report -Part 2-

Based on the results of a survey conducted to understand the live commerce audience, we analyzed live commerce’s effects on attitude changes and the factors that influence attitude change. This section presents the results of that analysis and discussion, as well as findings closer to the heart of the matter regarding the medium- and long-term […]

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Three Key Planning Points that Determine the Success of Your LINE Official Account

LINE official accounts incur fees based on the number of messages broadcasted. Broadcasting messages without a plan will not generate results. Increasing cost effectiveness requires planning. This article explores three key planning points: Broadcasting, features, and attracting customers. 1. Coming up with a broadcast plan When coming up with a broadcast plan for LINE official […]

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Virtual Production Shooting Expands Possibilities for Scientific Video Advertising

Virtual production is attracting attention as a cutting-edge video shooting technology. What are the advantages of using this technology for video advertising? Here, we’ll introduce the potential of virtual production as well as some points of caution that we learned from actually using it to create video ads. 1. What is virtual production? Conventional composite […]

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How to Improve CTR for Middle and Tail Words by Using Ad Customizer

If you have high conversion rates for middle and tail words, but low click-through rates are preventing you from increasing your conversions, utilize the Ad Customizer to improve the click-through rate. 1. Types of search ad formats There are four major search ads formats. Expanded text ads, in which the submitted content is displayed as […]

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Branding Ads Effective at Attracting Customers on Yahoo! JAPAN

Users who search for designated keywords (such as company or brand names) are considered to be highly probable potential customers who already have a significant amount of interest in that company, product, or service. This article introduces Yahoo! JAPAN’s “Branding Search Ads” (BSA), which is a search-linked branding ad service that allows you to place […]

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【LINE】Acquiring friends using LINE Official Account

With more than 84 million monthly users in Japan*1, LINE boasts an overwhelming reach, and with more than 3 million corporate accounts*2, it has become an integral part of every company’s social media strategy. On the other hand, there are many accounts that are struggling to attract customers. This article introduces some measures that can […]

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Introducing Connected TV in Japan and abroad

We hear the term “connected TV” a lot these days, but how widespread is it? What do consumers watch on their connected TV? This article examines the reality of connected TVs, which have somehow made their way into our lives. 1. What is Connected TVs? — Overview A connected TV is a TV device that […]

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Live Commerce Survey Report -Part 1-

What Is The Difference Between Viewers Who Are Easy To Convert And Those Who Are Not? Live commerce combines livestreaming and e-commerce sites to communicate with users in real time while conducting sales. Due in part to the spread of Covid-19, an increasing number of companies are getting involved with live commerce. Irep Inc. provides […]

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How Have Social Media and User Behavior Changed After Covid-19 and The US Election?

The lives of many people changed dramatically in 2020. The amount of time spent at home increased due to Covid-19, and the use of social media changed into something completely new. This article will examine the changes of social media and its users. 1. Covid-19 × media × user behavior 1-1. Introduction “Intimate” was chosen […]

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