Given the abundance of information in present day society, consumers are turning to the opinions of influencers in an attempt to find reliable information before making decisions. The number of companies considering the use of influencer marketing has increased, as many firms consider better ways of marketing their services. This article will cover the reports […]

The store visit report in Google Analytics was terminated in October 2022. It is required to use other tools to understand the effectiveness of marketing measures to store visits, such as number of ad-viewers and number of store-visiting users who visited the website. In this post, we will introduce the way to use Google Marketing […]

What is an effective Landing Page (LP)? No results if you don’t create an LP accounting targeting in ad distribution? IREP’s Programmatic ads creative professionals will explain the important concepts and frameworks in creating advertising LP to maximize sales. *This post is an excerpt of information regarding acquisition-based advertising LP that was presented at our […]

The basic role of ad servers installed by media companies is to manage ad spaces and delivery projects, but it’s not the only role. They must also realize new ad products by media companies, respond to requests from advertisers/advertising companies, and adjust ad delivery methods in response to changes in the market environment. FlexOne®, DAC’s […]

Google Optimize is an A/B testing tool provided by Google Inc. It can evaluate the design and page content of a website, such as ad landing pages, based on user behavior data. This post will summarize the end of Google Optimize support announced in January 2023 and will explain actions to take. Google Optimize Support […]

Hello, I’m Tomita from IREP. In this series of (probably six) posts of programmatic digital-mass ads, I would like to introduce IREP’s “programmatic TV commercials” and its evolved “programmatic digital-mass advertising”. I hope that this series would be some help to your marketing activities. Self-introduction Please allow me to introduce myself. I started my career […]

Overview You could say the metaverse started with gaming and is highly reliant on technology. Some of the biggest game brands call Japan home. Additionally, the country is known to be a tech leader in the world. This is why the metaverse has incredible potential in this region. In fact, there have been notable integrations […]

Based on the results of a survey conducted to understand the live commerce audience, we analyzed live commerce’s effects on attitude changes and the factors that influence attitude change. This section presents the results of that analysis and discussion, as well as findings closer to the heart of the matter regarding the medium- and long-term […]

LINE official accounts incur fees based on the number of messages broadcasted. Broadcasting messages without a plan will not generate results. Increasing cost effectiveness requires planning. This article explores three key planning points: Broadcasting, features, and attracting customers. 1. Coming up with a broadcast plan When coming up with a broadcast plan for LINE official […]