7 Tips for Creating Banner Ads That Appeal to Cosmetics Enthusiasts

Material* on cosmetics can be found everywhere. Ad strategy plays a crucial role in having users choose your product/service out of the many available. This article discusses why it’s important to target hardcore cosmetic fans and 7 tips on banner ads. *In this article, “material” refers to apps and services pertaining to cosmetics, collectively. The […]

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Science-driven TV Commercial in The Japanese Market

The “Performance-driven TV Commercial” market is showing signs of significant growth in Japan. Metrics such as PDCA (Plan-Do-Check-Act) and CPA (Cost Per Action), which are commonly used in digital advertising, are gradually penetrating the world of TV commercials. In recent years, IREP has also been focusing on video advertising and TV commercial production, leveraging its […]

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Exploring New Music through Virtual Live Experiences

Introduction   — New Music Experiences Born Amidst the Pandemic Live performances are significant opportunities for fans to feel deeply connected to the artists, sharing the same space. It’s a moment where artists can directly sense the support and reactions of their fans. Therefore, the prolonged inability to hold live events due to pandemic creates a […]

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The Basics of 301 Redirect Every SEO Specialist Should Know

When operating a website, it’s common to undergo domain transfers or URL changes, necessitating the use of 301 redirect in many cases. Failure to set them up properly can lead to a decrease in search traffic, so it’s crucial to understand and utilize them correctly. What is 301 redirect? 301 redirect refers to an HTTP […]

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Mastering In-Feed Ads to Capture Attention

Do you have concerns such as “Unable to create banners because there is no designer” and “Operating it in-house seems difficult”? This time, we’ll focus on in-feed ads, introducing how to create banners and ad copy without advanced technical skills. Let’s delve into in-feed ads, which are a hot topic in the web advertising industry! […]

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Benefits of Server Side Tagging with GTM

In recent years, with the increasing concern for user privacy, there has been a quest to find methods for data measurement that balance both security and accuracy. This article introduces the concept of server-side tagging with Google Tag Manager (GTM), where tags are managed on the server side, addressing these concerns.  Server-side tagging setting configuration?   […]

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HTTP Status Codes SEO Specialists Should Know

When operating websites, you may come across terms like “HTTP status code,” “404 error,” and “301 redirect.” These terms deal with how search engines handle URLs, so if you’re in charge of SEO or specialize in it, you should have an understanding of what they mean. This article explores terms and important details that all […]

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How to Choose an Ad Agency for Creative Production

The success or failure of programmatic advertising is heavily influenced by the quality of Ad Agency or production company, making the selection process crucial. However, since the performance records of these companies are rarely made public, many decision-makers may struggle to determine the criteria for selection. In this article, we interviewed Mr. Naoto Yuzawa, Head […]

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Essentials of Affiliate Marketing for Advertisers

Affiliate advertising is a type of web advertisement, where the cost is paid based on the results such as application or purchase of the advertiser’s service or product, known as “performance-based advertising”. For advertisers, it is considered one of the major types of advertising because costs occur based on results, making it a low-risk investment […]

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