Given the abundance of information in present day society, consumers are turning to the opinions of influencers in an attempt to find reliable information before making decisions. The number of companies considering the use of influencer marketing has increased, as many firms consider better ways of marketing their services. This article will cover the reports […]

The store visit report in Google Analytics was terminated in October 2022. It is required to use other tools to understand the effectiveness of marketing measures to store visits, such as number of ad-viewers and number of store-visiting users who visited the website. In this post, we will introduce the way to use Google Marketing […]

What is an effective Landing Page (LP)? No results if you don’t create an LP accounting targeting in ad distribution? IREP’s Programmatic ads creative professionals will explain the important concepts and frameworks in creating advertising LP to maximize sales. *This post is an excerpt of information regarding acquisition-based advertising LP that was presented at our […]

The basic role of ad servers installed by media companies is to manage ad spaces and delivery projects, but it’s not the only role. They must also realize new ad products by media companies, respond to requests from advertisers/advertising companies, and adjust ad delivery methods in response to changes in the market environment. FlexOne®, DAC’s […]

Google Optimize is an A/B testing tool provided by Google Inc. It can evaluate the design and page content of a website, such as ad landing pages, based on user behavior data. This post will summarize the end of Google Optimize support announced in January 2023 and will explain actions to take. Google Optimize Support […]

Hello, I’m Tomita from IREP. In this series of (probably six) posts of programmatic digital-mass ads, I would like to introduce IREP’s “programmatic TV commercials” and its evolved “programmatic digital-mass advertising”. I hope that this series would be some help to your marketing activities. Self-introduction Please allow me to introduce myself. I started my career […]

Creatives are one of the most important aspects to improve in programmatic ads. And for improving results, it is crucial to run PDCA for the creatives. Running PDCA cycle is something that everyone who has been involved in programmatic advertising can think of. But haven’t you run into a situation where running the PDCA cycle […]

Many companies want to start their own YouTube channel, but don’t know where to start. They have questions like, “How do I configure SEO for YouTube?” and “Where do I begin when creating content?” This article explains everything you need to know when setting up a corporate YouTube channel. YouTube Today – Media Consumption in […]

This post will explain the Data Driven Attribution (DDA) GA4 property. DDA calculates the channel’s contribution to results and displays a weighted evaluation in the report. DDA can also be used for ads through tool linkage with GA4. This makes it easy to optimize operations based on the contributions when marketing measures are implemented in […]