Privacy Protection Trends and Measures in The Cookieless World
Cookie is an important technology in identifying users within a website and providing them with a consistent experience. Cookie is also important for displaying ads on the Web that match their interests and measuring the results of advertisements. However, from the privacy protection standpoint, many companies are starting to take action on using Cookies in […]
Automatic App Ads on FB and IG in the cookieless era
In recent years, with Apple’s new guidelines regulating app tracking for iOS users, more companies are struggling to improve the results of their in-app ads. In this issue, we’ll discuss our successful case studies of Automatic App Ads and (AAA) and Dynamic ads for Facebook and Instagram as a way to improve results. App tracking […]
Search Ads 360 Tips ④ The benefits of using data driven attribution models
The third chapter covered inventory-linked campaigns on Search Ads 360 geared towards the retail industry. In this issue, we’ll introduce how to use the data-driven attribution (DDA) model of Search Ads 360. This enables appropriate evaluation and distribution of the contribution across media for search ads that have been reached prior to conversion, improving results […]
Cookieless ③ Ad measures you can take right now in a cookieless environment
This article is a sequel to Cookieless ② Action To Take Right Now and summarizes web advertising measures and points advertisers should consider in light of the expanding cookieless environment. Cookieless measures advocated by various media companies Many advertisers use cookies to target users related to their products and services and to measure the results […]
Search Ads 360 Tips ③ Introducing inventory-linked campaigns that reduce man-hours by using feeds
The second chapter covered the unique formula column function of Search Ads 360 and how Floodlight tags work. In the third chapter, we’ll be discussing inventory-linked campaigns, a feature of Search Ads 360 for the retail industry, with several case studies. Using inventory-linked campaigns makes it possible to automatically generate the delivery structure necessary to […]
Cookie-less ② Actions to Take Right Now
This post is a sequel to “Cookie-less ① From the Basics to Actions to Take” explaining what we can and should do in a movement toward a Cookie-less world.（*This post is based on information as of October 4, 2021.） Physical measures against Cookie-less environments – Summary of measures for each platform – Measures proposed by […]
Cookie-less ① From the Basics to Actions to Take
The Basics – First of all, what is Cookie? Cookie is a kind of ID stored in a web browser such as Safari or Chrome. It allows computers to remember user behavior on a website temporarily. It is used in many websites we use daily, such as e-commerce and social networking services. For example, Cookies […]
Three Benefits of Integrating GA4 and SA360
Regarding the new Google Analytics GA4 property, this article will cover the benefits of linking it to Search Ads 360 and how to do that. 1. What is SA360? SA360, short for Search Ads 360, is one of the products of the Google Marketing Platform. It is a search advertising tool allowing you to manage […]
The Rise of “Metaverse” – Its Origin, Meaning, and Future Possibilities
In 2021, many tech companies, including Facebook, which changed its name to Meta, announced their investments in the Metaverse and the expansion of their business systems. The movement has gone so big that The Washington Post called Metaverse as the next version of the Internet. But what Metaverse means still varies from person to person, and […]