HTTP Status Codes SEO Specialists Should Know

When operating websites, you may come across terms like “HTTP status code,” “404 error,” and “301 redirect.” These terms deal with how search engines handle URLs, so if you’re in charge of SEO or specialize in it, you should have an understanding of what they mean. This article explores terms and important details that all […]

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How to Choose an Ad Agency for Creative Production

The success or failure of programmatic advertising is heavily influenced by the quality of Ad Agency or production company, making the selection process crucial. However, since the performance records of these companies are rarely made public, many decision-makers may struggle to determine the criteria for selection. In this article, we interviewed Mr. Naoto Yuzawa, Head […]

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Essentials of Affiliate Marketing for Advertisers

Affiliate advertising is a type of web advertisement, where the cost is paid based on the results such as application or purchase of the advertiser’s service or product, known as “performance-based advertising”. For advertisers, it is considered one of the major types of advertising because costs occur based on results, making it a low-risk investment […]

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Unlocking Digital Advertising Success with 4 Key Insights

In recent years, digital marketing has seen the acceleration of the cookie-less society, as well as the diversification of media and content formats that consumers come into contact with, especially through social media. As it becomes more and more difficult to communicate a single message through TV commercials, how can we deliver the most appropriate […]

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5 Patterns of Affiliate Ads Placement 

In the last article, we mentioned at the end that “Affiliate ads are less likely to leave an impression compared to other digital ads. This article will delve into the characteristics of major affiliate sites and discuss the impressions associated with each, considering that the method of publication varies depending on the media. *This article […]

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What is noindex? Everything You Need to Know About Its Role and Usage 

When you’re operating the website, there may be times when you have multiple URLs you wish to keep out of the search results. This article will cover noindex as one of the methods to achieve just that. We’ll also introduce several case studies.  What is noindex?  Noindex refers to an instruction used to communicate your […]

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Affiliate Ads and The Four Roles of Ad Agencies

Affiliate ads bring many benefits to advertisers, but there are many companies that enlist the support of ad agencies to ensure their safe operation. This article will explain what support ad agencies provide, the benefits of hiring an ad agency, and the roles that ad agencies play in affiliate ads. This article assumes the use […]

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Measuring the Effectiveness of Television Commercials with Irep

Hi. I’m Tomita from Irep’s Programmatic Television Commercial Promotion Division. I’ve been asked by the editors at DIGIFUL to write up a second column for this series. Let’s begin by summarizing the previous issue. With the reorganization of Irep by Hakuhodo DY Group, we’re now able to handle television commercials. We began discussions internally as […]

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The Way to Create Video Ads Maximizing Purchase Intent

Many people may have the impression that video ads are not negligible, but the results are unpredictable until they are placed. Irep Inc. is working on prototype video production based on our knowledge and experience of running a high-speed PDCA cycle over many years in banner and listing ads. This post will explain the prototype […]

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