Live commerce refers to a combination of livestreaming and ecommerce, where users sell products while communicating with users. The concept gained popularity during Pandemic lockdowns, but companies are facing many challenges including difficulties casting influencers, a lack of streamers within the company, and more. IREP is promoting a new concept called “commercers.” We collaborated with […]

Based on the results of a survey conducted to understand the live commerce audience, we analyzed live commerce’s effects on attitude changes and the factors that influence attitude change. This section presents the results of that analysis and discussion, as well as findings closer to the heart of the matter regarding the medium- and long-term […]

What Is The Difference Between Viewers Who Are Easy To Convert And Those Who Are Not? Live commerce combines livestreaming and e-commerce sites to communicate with users in real time while conducting sales. Due in part to the spread of Covid-19, an increasing number of companies are getting involved with live commerce. Irep Inc. provides […]

The lives of many people changed dramatically in 2020. The amount of time spent at home increased due to Covid-19, and the use of social media changed into something completely new. This article will examine the changes of social media and its users. 1. Covid-19 × media × user behavior 1-1. Introduction “Intimate” was chosen […]