The New Indicator for TV Commercial in Japan
This time, we’ll be exploring the concept of integrating metrics for TV commercials and digital advertising, providing a glimpse into this approach. What is TV viewership rating? When we refer to “viewership rating,” we’re talking about the percentage of viewers who tuned in to watch a particular program. It’s a standard measurement in the Japanese […]
May 30, 2024
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Measuring the Effectiveness of Television Commercials with Irep
Hi. I’m Tomita from Irep’s Programmatic Television Commercial Promotion Division. I’ve been asked by the editors at DIGIFUL to write up a second column for this series. Let’s begin by summarizing the previous issue. With the reorganization of Irep by Hakuhodo DY Group, we’re now able to handle television commercials. We began discussions internally as […]
January 29, 2024
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