Measuring the Effectiveness of Television Commercials with Irep

Hi. I’m Tomita from Irep’s Programmatic Television Commercial Promotion Division. I’ve been asked by the editors at DIGIFUL to write up a second column for this series. Let’s begin by summarizing the previous issue. With the reorganization of Irep by Hakuhodo DY Group, we’re now able to handle television commercials. We began discussions internally as […]

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