This time, we’ll be exploring the concept of integrating metrics for TV commercials and digital advertising, providing a glimpse into this approach. What is TV viewership rating? When we refer to “viewership rating,” we’re talking about the percentage of viewers who tuned in to watch a particular program. It’s a standard measurement in the Japanese […]

The “Performance-driven TV Commercial” market is showing signs of significant growth in Japan. Metrics such as PDCA (Plan-Do-Check-Act) and CPA (Cost Per Action), which are commonly used in digital advertising, are gradually penetrating the world of TV commercials. In recent years, IREP has also been focusing on video advertising and TV commercial production, leveraging its […]

In recent years, digital marketing has seen the acceleration of the cookie-less society, as well as the diversification of media and content formats that consumers come into contact with, especially through social media. As it becomes more and more difficult to communicate a single message through TV commercials, how can we deliver the most appropriate […]

Hi. I’m Tomita from Irep’s Programmatic Television Commercial Promotion Division. I’ve been asked by the editors at DIGIFUL to write up a second column for this series. Let’s begin by summarizing the previous issue. With the reorganization of Irep by Hakuhodo DY Group, we’re now able to handle television commercials. We began discussions internally as […]