Introduction   — New Music Experiences Born Amidst the Pandemic Live performances are significant opportunities for fans to feel deeply connected to the artists, sharing the same space. It’s a moment where artists can directly sense the support and reactions of their fans. Therefore, the prolonged inability to hold live events due to pandemic creates a […]

Overview You could say the metaverse started with gaming and is highly reliant on technology. Some of the biggest game brands call Japan home. Additionally, the country is known to be a tech leader in the world. This is why the metaverse has incredible potential in this region. In fact, there have been notable integrations […]

Virtual production is attracting attention as a cutting-edge video shooting technology. What are the advantages of using this technology for video advertising? Here, we’ll introduce the potential of virtual production as well as some points of caution that we learned from actually using it to create video ads. 1. What is virtual production? Conventional composite […]