Branding Ads Effective at Attracting Customers on Yahoo! JAPAN
Users who search for designated keywords (such as company or brand names) are considered to be highly probable potential customers who already have a significant amount of interest in that company, product, or service. This article introduces Yahoo! JAPAN’s “Branding Search Ads” (BSA), which is a search-linked branding ad service that allows you to place […]
May 6, 2022
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“Yahoo! JAPAN Prediction Funnel”, a New-generation Data Solution
Overview Yahoo! Japan is known as one of the largest portal sites in Japan. Their service area is broad, from Yahoo! Search to Yahoo! News, Yahoo! Auction, and PayPay. That is why Yahoo! can obtain rich behavioral data from them, which corporate advertisers can utilize for marketing purposes such as “Yahoo! JAPAN Prediction Funnel.” In […]
April 28, 2022
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