Obtain brand awareness and acquire first-time buyers for the largest food delivery service in the U.S., which launched in Japan in June 2021, in areas where the service is available.
No brand awareness in Japan. Intense competitive environment.
Provided a comprehensive solution from product localization and recognition to acquisition measures.
Product: Web and app localization
Awareness: OOH, Radio, Newspaper inserts, Flyers, Wet wipe sampling, Influencers
Acquisition: Search ads (Google, Yahoo!), Display Ads (Google, Yahoo!), Social media advertising (Facebook, Twitter, LINE)
We ran awareness ads and optimized performance-based ads each day, resulting in the conversion rate of performance-based ads improving by approximately 3.5 times over six months compared to before the awareness ads were launched.