Increase awareness and revenue for e-learning services in Japan.
After the brand launch in Japan, the client needed a boost in their business revenue and new users via digital marketing.
We conducted acquisition marketing via Google and Yahoo! channels for learning material purchases. To boost awareness, YouTube and local taxi ads were allocated to deliver brand presence to the targeted audience.
We re-established the best working ad account design to meet with the client KPI. In the search ads area, we succeeded in increasing the number of CVs by covering long-tail keywords using DSA, and increased distribution by +250% for Yahoo! ads. We also scaled the Google Ads by +121% by improving audience design.