Benefits of Linking Google Analytics 360 and Search Ads 360

Overview In this post, we will introduce some of the benefits of linking Google Analytics 360 and Search Ads 360 from operational management and ad distribution perspective. 1. Name Change in July 2018 Formerly one of the DoubleClick products, DoubleClick Search was integrated into the Google Marketing Platform brand in July 2018 and changed its […]

View Post