The proper way to run PDCA for capturing creative results
Creatives are one of the most important aspects to improve in programmatic ads. And for improving results, it is crucial to run PDCA for the creatives. Running PDCA cycle is something that everyone who has been involved in programmatic advertising can think of. But haven’t you run into a situation where running the PDCA cycle […]
Everything You Need to Know When Starting a Corporate YouTube Channel
Many companies want to start their own YouTube channel, but don’t know where to start. They have questions like, “How do I configure SEO for YouTube?” and “Where do I begin when creating content?” This article explains everything you need to know when setting up a corporate YouTube channel. YouTube Today – Media Consumption in […]
GA4 Data Driven Attribution and Its Difference with UA
This post will explain the Data Driven Attribution (DDA) GA4 property. DDA calculates the channel’s contribution to results and displays a weighted evaluation in the report. DDA can also be used for ads through tool linkage with GA4. This makes it easy to optimize operations based on the contributions when marketing measures are implemented in […]
How to Run Ads on Connected TVs and YouTube
This article will explain the changes in the environment for viewing YouTube and other video streaming services, and points to keep in mind when running ads on those platforms. Changes in User Video Viewing Environments – The Spread of Connected TVs and their Increased Viewership With the increase in the number of hours spent at […]
TikTok Tips: Content creation and Programmatic Ads
TikTok is gaining popularity as a social media app. Many of you may have yet to use the app. This article will introduce the basics of TikTok and discuss detailed points to watch for when using the app for ads. What is TikTok? TikTok is an app that allows users to create and post short […]
How Social Audio Apps Connect Companies with Consumers in the Multitasking Era
The number of users on social audio apps has increased during the Covid pandemic, partly due to people spending more time at home, as well as the amount of information and ease and convenience of using the apps while doing other tasks in the house. For companies, this new marketing method has presented an opportunity […]
Pharmaceutical and Medical Device Act: A must-read for cosmetics and supplements companies looking to publish ads
Understanding the Pharmaceutical and Medical Device Act (PMD Act) is the first step in selling cosmetics and health related foods and supplements. This article covers basic points to keep in mind when creating ads and includes a checklist for you to ensure the risk of administrative guidance on your ads is kept to a minimum. […]