How to Run Ads on Connected TVs and YouTube
This article will explain the changes in the environment for viewing YouTube and other video streaming services, and points to keep in mind when running ads on those platforms. Changes in User Video Viewing Environments – The Spread of Connected TVs and their Increased Viewership With the increase in the number of hours spent at […]
TikTok Tips: Content creation and Programmatic Ads
TikTok is gaining popularity as a social media app. Many of you may have yet to use the app. This article will introduce the basics of TikTok and discuss detailed points to watch for when using the app for ads. What is TikTok? TikTok is an app that allows users to create and post short […]
How Social Audio Apps Connect Companies with Consumers in the Multitasking Era
The number of users on social audio apps has increased during the Covid pandemic, partly due to people spending more time at home, as well as the amount of information and ease and convenience of using the apps while doing other tasks in the house. For companies, this new marketing method has presented an opportunity […]
Pharmaceutical and Medical Device Act: A must-read for cosmetics and supplements companies looking to publish ads
Understanding the Pharmaceutical and Medical Device Act (PMD Act) is the first step in selling cosmetics and health related foods and supplements. This article covers basic points to keep in mind when creating ads and includes a checklist for you to ensure the risk of administrative guidance on your ads is kept to a minimum. […]