Measuring The Effectiveness of Ad Distributions to Store Visits with Google Marketing Platform
The store visit report in Google Analytics was terminated in October 2022. It is required to use other tools to understand the effectiveness of marketing measures to store visits, such as number of ad-viewers and number of store-visiting users who visited the website. In this post, we will introduce the way to use Google Marketing […]
October 23, 2023
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How to Create an Landing Page that Maximizes Advertising Results
What is an effective Landing Page (LP)? No results if you don’t create an LP accounting targeting in ad distribution? IREP’s Programmatic ads creative professionals will explain the important concepts and frameworks in creating advertising LP to maximize sales. *This post is an excerpt of information regarding acquisition-based advertising LP that was presented at our […]
October 18, 2023
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