Live commerce refers to a combination of livestreaming and ecommerce, where users sell products while communicating with users. The concept gained popularity during Pandemic lockdowns, but companies are facing many challenges including difficulties casting influencers, a lack of streamers within the company, and more. IREP is promoting a new concept called “commercers.” We collaborated with […]

Affiliate advertising is a type of web advertisement, where the cost is paid based on the results such as application or purchase of the advertiser’s service or product, known as “performance-based advertising”. For advertisers, it is considered one of the major types of advertising because costs occur based on results, making it a low-risk investment […]

When you’re operating the website, there may be times when you have multiple URLs you wish to keep out of the search results. This article will cover noindex as one of the methods to achieve just that. We’ll also introduce several case studies.  What is noindex?  Noindex refers to an instruction used to communicate your […]

Many people may have the impression that video ads are not negligible, but the results are unpredictable until they are placed. Irep Inc. is working on prototype video production based on our knowledge and experience of running a high-speed PDCA cycle over many years in banner and listing ads. This post will explain the prototype […]

Given the abundance of information in present day society, consumers are turning to the opinions of influencers in an attempt to find reliable information before making decisions. The number of companies considering the use of influencer marketing has increased, as many firms consider better ways of marketing their services. This article will cover the reports […]

TikTok is gaining popularity as a social media app. Many of you may have yet to use the app. This article will introduce the basics of TikTok and discuss detailed points to watch for when using the app for ads. What is TikTok? TikTok is an app that allows users to create and post short […]

In recent years, with Apple’s new guidelines regulating app tracking for iOS users, more companies are struggling to improve the results of their in-app ads. In this issue, we’ll discuss our successful case studies of Automatic App Ads and (AAA) and Dynamic ads for Facebook and Instagram as a way to improve results. App tracking […]

Based on the results of a survey conducted to understand the live commerce audience, we analyzed live commerce’s effects on attitude changes and the factors that influence attitude change. This section presents the results of that analysis and discussion, as well as findings closer to the heart of the matter regarding the medium- and long-term […]

LINE official accounts incur fees based on the number of messages broadcasted. Broadcasting messages without a plan will not generate results. Increasing cost effectiveness requires planning. This article explores three key planning points: Broadcasting, features, and attracting customers. 1. Coming up with a broadcast plan When coming up with a broadcast plan for LINE official […]