Services Strategy & Analytics

Robust. Resourceful.

We uncover the opportunities hiding in your company’s data and help you unlock their revenue potential. Our forward-looking process combines 20 years of marketing experience with the latest trends and technology, delivering optimal solutions that improve your business’ PDCA cycle.

We have unique expertise in developing business strategies for entry into the Japanese market. Striving to effect meaningful shifts in the Japanese user mentality, we promote offline integration and analysis in addition to online data. We also offer custom-built systems for analyzing statistical regularity, big data, deep learning, and in-depth reinforcement learning.

The global scale of our agency ensures timely, reliable implementation of every Irep project. And when ecosystems evolve unexpectedly, we are quick to restrategize and revise our recommendations.


  • Japan/Asian market entry and growth strategy
  • Cross-border marketing strategy
  • Business strategy
  • Go-to-market (GTM) strategy
  • Growth strategy
  • Digital marketing strategy
  • Integrated marketing strategy
  • B2B marketing strategy
  • Data strategy
  • Brand strategy
  • Digital transformation strategy

Analytics and Optimization

  • On/offline integrated survey panel and group interview analytics
  • Data analysis dashboard
  • Web analytics
  • Data integration
  • Attribution/tag management
  • CRM/MA operation