Actions to Take for the Google Optimize Support End in September 2023
Google Optimize is an A/B testing tool provided by Google Inc. It can evaluate the design and page content of a website, such as ad landing pages, based on user behavior data. This post will summarize the end of Google Optimize support announced in January 2023 and will explain actions to take. Google Optimize Support […]
GA4 Data Driven Attribution and Its Difference with UA
This post will explain the Data Driven Attribution (DDA) GA4 property. DDA calculates the channel’s contribution to results and displays a weighted evaluation in the report. DDA can also be used for ads through tool linkage with GA4. This makes it easy to optimize operations based on the contributions when marketing measures are implemented in […]
Three Benefits of Integrating GA4 and SA360
Regarding the new Google Analytics GA4 property, this article will cover the benefits of linking it to Search Ads 360 and how to do that. 1. What is SA360? SA360, short for Search Ads 360, is one of the products of the Google Marketing Platform. It is a search advertising tool allowing you to manage […]