Overview You could say the metaverse started with gaming and is highly reliant on technology. Some of the biggest game brands call Japan home. Additionally, the country is known to be a tech leader in the world. This is why the metaverse has incredible potential in this region. In fact, there have been notable integrations […]

Virtual production is attracting attention as a cutting-edge video shooting technology. What are the advantages of using this technology for video advertising? Here, we’ll introduce the potential of virtual production as well as some points of caution that we learned from actually using it to create video ads. 1. What is virtual production? Conventional composite […]

If you have high conversion rates for middle and tail words, but low click-through rates are preventing you from increasing your conversions, utilize the Ad Customizer to improve the click-through rate. 1. Types of search ad formats There are four major search ads formats. Expanded text ads, in which the submitted content is displayed as […]