This article will explain the changes in the environment for viewing YouTube and other video streaming services, and points to keep in mind when running ads on those platforms. Changes in User Video Viewing Environments – The Spread of Connected TVs and their Increased Viewership With the increase in the number of hours spent at […]

It is not rare for a website to have multiple web pages with identical or similar content. In these cases, it is recommended to tell the search engines the URL you want them to index (a canonical URL). This post will explain canonical tags, a method to convey canonical URLs for SEO purposes. This post […]

TikTok is gaining popularity as a social media app. Many of you may have yet to use the app. This article will introduce the basics of TikTok and discuss detailed points to watch for when using the app for ads. What is TikTok? TikTok is an app that allows users to create and post short […]

The number of users on social audio apps has increased during the Covid pandemic, partly due to people spending more time at home, as well as the amount of information and ease and convenience of using the apps while doing other tasks in the house. For companies, this new marketing method has presented an opportunity […]

Understanding the Pharmaceutical and Medical Device Act (PMD Act) is the first step in selling cosmetics and health related foods and supplements. This article covers basic points to keep in mind when creating ads and includes a checklist for you to ensure the risk of administrative guidance on your ads is kept to a minimum. […]

Overview You could say the metaverse started with gaming and is highly reliant on technology. Some of the biggest game brands call Japan home. Additionally, the country is known to be a tech leader in the world. This is why the metaverse has incredible potential in this region. In fact, there have been notable integrations […]

Virtual production is attracting attention as a cutting-edge video shooting technology. What are the advantages of using this technology for video advertising? Here, we’ll introduce the potential of virtual production as well as some points of caution that we learned from actually using it to create video ads. 1. What is virtual production? Conventional composite […]

If you have high conversion rates for middle and tail words, but low click-through rates are preventing you from increasing your conversions, utilize the Ad Customizer to improve the click-through rate. 1. Types of search ad formats There are four major search ads formats. The focus of this article will be on using ad customizers. […]