Search Ads 360 Tips ① Automated Bidding

Overview In this series, we will introduce Search Ads 360 (SA360), one of Google’s marketing platforms, from overview, functions, features, and case studies. In this chapter, we will focus on the automated bidding features of SA360 and utilization. 1. “Search Ads 360” as an automated bidding tool Have you heard of an automated bidding tool? […]

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Benefits of Linking Google Analytics 360 and Search Ads 360

Overview In this post, we will introduce some of the benefits of linking Google Analytics 360 and Search Ads 360 from operational management and ad distribution perspective. 1. Name Change in July 2018 Formerly one of the DoubleClick products, DoubleClick Search was integrated into the Google Marketing Platform brand in July 2018 and changed its […]

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