Search Ads 360 Tips ① Automated Bidding

Overview In this series, we will introduce Search Ads 360 (SA360), one of Google’s marketing platforms, from overview, functions, features, and case studies. In this chapter, we will focus on the automated bidding features of SA360 and utilization. 1. “Search Ads 360” as an automated bidding tool Have you heard of an automated bidding tool? […]

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Benefits of Linking Google Analytics 360 and Search Ads 360

Overview In this post, we will introduce some of the benefits of linking Google Analytics 360 and Search Ads 360 from operational management and ad distribution perspective. 1. Name Change in July 2018 Formerly one of the DoubleClick products, DoubleClick Search was integrated into the Google Marketing Platform brand in July 2018 and changed its […]

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DV 360 for Newbies③ ~Flexible Creatives~

Overview Display & Video 360 (hereinafter, “DV 360”) is part of the Google Marketing Platform, renamed in 2018 from DoubleClick Bid Manager, and is an integrated service that provides comprehensive creative, data, and media integration for campaign execution. The service can be quite complicated and can be used in various ways. This article focuses on […]

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DV 360 for Newbies② ~Various targeting~

Overview Display & Video 360 (hereinafter, “DV 360”) is part of the Google Marketing Platform, renamed in 2018 from DoubleClick Bid Manager, and is an integrated service that provides comprehensive creative, data, and media integration for campaign execution. The service can be quite complicated and can be used in various ways. This article focuses on […]

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Three Benefits of Integrating GA4 and DV360

Overview Regarding the new Google Analytics GA4 property, this article will cover the benefits of linking it to DV360 and how to do that. 1. What is DV360? DV360, short for Display & Video 360, is one of the Google Marketing Platform products. It is a Demand Side Platform (DSP)*1 provided by Google, holding more […]

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Japan Advertising: Top Strategies For 2022

Overview So, your company is finally ready to venture into the Japanese market. Your products or services are tailored to this market, and you have determined that it will be a successful endeavor. But branching into a new market is challenging and takes time. You need to be careful in your process to make a […]

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DV 360 for Newbies① ~A wide variety of media~

Overview Display & Video 360 (hereafter referred to as DV 360) is a Google marketing platform launched in 2018, changing its name from the former DoubleClick Bid Manager service. Being DV 360, it has evolved into a service providing comprehensive integration of creatives, data, and media integration for campaign execution. While the service has become […]

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It’s Never Too Late! All You Need to Know About Google’s DSP, Display & Video 360

Overview Display & Video 360 (hereafter referred to as DV 360) is a Google marketing platform launched in 2018, changing its name from the former DoubleClick Bid Manager service. Being DV 360, it has evolved into a service providing comprehensive integration of creatives, data, and media integration for campaign execution. But because of its wide […]

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Live Commerce Survey Report -Part 2-

Based on the results of a survey conducted to understand the live commerce audience, we analyzed live commerce’s effects on attitude changes and the factors that influence attitude change. This section presents the results of that analysis and discussion, as well as findings closer to the heart of the matter regarding the medium- and long-term […]

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