Regarding the new Google Analytics GA4 property, this article will cover the benefits of linking it to Search Ads 360 and how to do that. 1. What is SA360? SA360, short for Search Ads 360, is one of the products of the Google Marketing Platform. It is a search advertising tool allowing you to manage […]

Overview The first chapter covered the automated bidding tools of Search Ads 360 and their features as well as their use cases.The second issue will introduce Search Ads 360’s unique Floodlight conversion tag and the unique formula column feature enabled by the Floodlight tag. Using the formula column feature allows users to improve the efficiency […]

Overview You could say the metaverse started with gaming and is highly reliant on technology. Some of the biggest game brands call Japan home. Additionally, the country is known to be a tech leader in the world. This is why the metaverse has incredible potential in this region. In fact, there have been notable integrations […]

Overview In this series, we will introduce Search Ads 360 (SA360), one of Google’s marketing platforms, from overview, functions, features, and case studies. In this chapter, we will focus on the automated bidding features of SA360 and utilization. 1. “Search Ads 360” as an automated bidding tool Have you heard of an automated bidding tool? […]

Overview In this post, we will introduce some of the benefits of linking Google Analytics 360 and Search Ads 360 from operational management and ad distribution perspective. 1. Name Change in July 2018 Formerly one of the DoubleClick products, DoubleClick Search was integrated into the Google Marketing Platform brand in July 2018 and changed its […]

Overview Display & Video 360 (hereinafter, “DV 360”) is part of the Google Marketing Platform, renamed in 2018 from DoubleClick Bid Manager, and is an integrated service that provides comprehensive creative, data, and media integration for campaign execution. The service can be quite complicated and can be used in various ways. This article focuses on […]

Overview Display & Video 360 (hereinafter, “DV 360”) is part of the Google Marketing Platform, renamed in 2018 from DoubleClick Bid Manager, and is an integrated service that provides comprehensive creative, data, and media integration for campaign execution. The service can be quite complicated and can be used in various ways. This article focuses on […]

Overview Regarding the new Google Analytics GA4 property, this article will cover the benefits of linking it to DV360 and how to do that. 1. What is DV360? DV360, short for Display & Video 360, is one of the Google Marketing Platform products. It is a Demand Side Platform (DSP)*1 provided by Google, holding more […]

Overview So, your company is finally ready to venture into the Japanese market. Your products or services are tailored to this market, and you have determined that it will be a successful endeavor. But branching into a new market is challenging and takes time. You need to be careful in your process to make a […]