Search Ads 360 Tips ④ The benefits of using data driven attribution models
The third chapter covered inventory-linked campaigns on Search Ads 360 geared towards the retail industry. In this issue, we’ll introduce how to use the data-driven attribution (DDA) model of Search Ads 360. This enables appropriate evaluation and distribution of the contribution across media for search ads that have been reached prior to conversion, improving results […]
Search Ads 360 Tips ③ Inventory-linked campaigns
The second chapter covered the unique formula column function of Search Ads 360 and how Floodlight tags work. In the third chapter, we’ll be discussing inventory-linked campaigns, a feature of Search Ads 360 for the retail industry, with several case studies. Using inventory-linked campaigns makes it possible to automatically generate the delivery structure necessary to […]
Three Benefits of Integrating GA4 and SA360
Regarding the new Google Analytics GA4 property, this article will cover the benefits of linking it to Search Ads 360 and how to do that. 1. What is SA360? SA360, short for Search Ads 360, is one of the products of the Google Marketing Platform. It is a search advertising tool allowing you to manage […]
DV 360 for Newbies③ ~Flexible Creatives~
Overview Display & Video 360 (hereinafter, “DV 360”) is part of the Google Marketing Platform, renamed in 2018 from DoubleClick Bid Manager, and is an integrated service that provides comprehensive creative, data, and media integration for campaign execution. The service can be quite complicated and can be used in various ways. This article focuses on […]
DV 360 for Newbies② ~Various targeting~
Overview Display & Video 360 (hereinafter, “DV 360”) is part of the Google Marketing Platform, renamed in 2018 from DoubleClick Bid Manager, and is an integrated service that provides comprehensive creative, data, and media integration for campaign execution. The service can be quite complicated and can be used in various ways. This article focuses on […]
Three Benefits of Integrating GA4 and DV360
Overview Regarding the new Google Analytics GA4 property, this article will cover the benefits of linking it to DV360 and how to do that. 1. What is DV360? DV360, short for Display & Video 360, is one of the Google Marketing Platform products. It is a Demand Side Platform (DSP)*1 provided by Google, holding more […]
DV 360 for Newbies① ~A wide variety of media~
Overview Display & Video 360 (hereafter referred to as DV 360) is a Google marketing platform launched in 2018, changing its name from the former DoubleClick Bid Manager service. Being DV 360, it has evolved into a service providing comprehensive integration of creatives, data, and media integration for campaign execution. While the service has become […]
It’s Never Too Late! All You Need to Know About Google’s DSP, Display & Video 360
Overview Display & Video 360 (hereafter referred to as DV 360) is a Google marketing platform launched in 2018, changing its name from the former DoubleClick Bid Manager service. Being DV 360, it has evolved into a service providing comprehensive integration of creatives, data, and media integration for campaign execution. But because of its wide […]