DV 360 for Newbies③ ~Flexible Creatives~

Overview Display & Video 360 (hereinafter, “DV 360”) is part of the Google Marketing Platform, renamed in 2018 from DoubleClick Bid Manager, and is an integrated service that provides comprehensive creative, data, and media integration for campaign execution. The service can be quite complicated and can be used in various ways. This article focuses on […]

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DV 360 for Newbies② ~Various targeting~

Overview Display & Video 360 (hereinafter, “DV 360”) is part of the Google Marketing Platform, renamed in 2018 from DoubleClick Bid Manager, and is an integrated service that provides comprehensive creative, data, and media integration for campaign execution. The service can be quite complicated and can be used in various ways. This article focuses on […]

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Three Benefits of Integrating GA4 and DV360

Overview Regarding the new Google Analytics GA4 property, this article will cover the benefits of linking it to DV360 and how to do that. 1. What is DV360? DV360, short for Display & Video 360, is one of the Google Marketing Platform products. It is a Demand Side Platform (DSP)*1 provided by Google, holding more […]

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DV 360 for Newbies① ~A wide variety of media~

Overview Display & Video 360 (hereafter referred to as DV 360) is a Google marketing platform launched in 2018, changing its name from the former DoubleClick Bid Manager service. Being DV 360, it has evolved into a service providing comprehensive integration of creatives, data, and media integration for campaign execution. While the service has become […]

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It’s Never Too Late! All You Need to Know About Google’s DSP, Display & Video 360

Overview Display & Video 360 (hereafter referred to as DV 360) is a Google marketing platform launched in 2018, changing its name from the former DoubleClick Bid Manager service. Being DV 360, it has evolved into a service providing comprehensive integration of creatives, data, and media integration for campaign execution. But because of its wide […]

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